Playbook Systems
Playbook
Systems
"strategy was pulled together quickly and executed on with great results!"
"strategy was pulled together quickly and executed on with great results!"
"campaign, leveraging data unique to each target leading to a flow of leads and meetings for us"
"campaign, leveraging data unique to each target leading to a flow of leads and meetings for us"
"campaign, leveraging data unique to each target leading to a flow of leads and meetings for us"
"understands us well, and has a drive for results"
"understands us well, and has a drive for results"
The GTM & Automation Partner
The GTM & Automation Partner
For Modern Sales Teams.
For Modern Sales Teams.
We'll build a scaleable, automated and AI-enabled GTM Strategy with you to generate more revenue - with less headcount. Replace bloated SDR Teams and slow moving RevOp teams with one GTM Partner.
Trusted to kill manual
work & scale pipeline
Trusted to deliver
Outbound
Lead Magnets
RevOps
GTM Strategy
AI
Custom Apps
Automation
for GTM teams at
Remember when hiring more sales reps was the go-to answer for growth?
A few years ago, this was the main play.
In today’s landscape, growth doesn’t come from stacking headcount — it comes from smarter systems.
The reality? Expensive tech stacks, scattered data, and sales teams bogged down by repetitive, manual tasks. Meanwhile, your competitors are closing more deals with fewer resources.
The game has changed, and so should your approach.
What if you didn’t need a large sales team to build and scale your pipeline?
What if one expert, paired with the right infrastructure, could outperform an entire traditional sales team?
That's where we come in.
Playbook Systems partners with forward-thinking B2B tech organizations to replace outdated sales motions with scalable automation, AI-driven insights, and tailored micro-applications designed specifically for your sales processes.
No manual tasks
No messy data
No vague Outbound Strategy or messaging
Just intelligent and scaleable outreach and streamline sales processes to generate more pipeline.
With just one GTM Partner, you’ll have the power to scale your revenue operations without scaling your headcount.
The only challenge left?
Finding time to manage new opportunities.
(but really, we can help streamline this too.)
Ben was quick to develop an original outreach strategy for us with unique data sets and copy to engage and educate prospects in ways we hadn’t considered before. We gave Ben and the team our ICP, and a strategy was pulled together quickly and executed on with great results!
Micheal Keenehan
Co-Founder
Ben was quick to develop an original outreach strategy for us with unique data sets and copy to engage and educate prospects in ways we hadn’t considered before. We gave Ben and the team our ICP, and a strategy was pulled together quickly and executed on with great results!
Micheal Keenehan
Co-Founder
Ben was quick to develop an original outreach strategy for us with unique data sets and copy to engage and educate prospects in ways we hadn’t considered before. We gave Ben and the team our ICP, and a strategy was pulled together quickly and executed on with great results!
Micheal Keenehan
Co-Founder
Do Much More.
With Far Less.
Outbound
RevOps
GTM Strategy
AI Custom App's + Automation
Managed Outbound
Infrastructure & Campaigns
You likely see it everywhere now. Other orgs seeing massive success with scaleable outbound systems. We'll configure and manage it for you.
Infrastructure Setup + Management
Campaign Ideation + Strategy
Management & Optimisation
Multi-channel outreach
Turn every channel into a meeting generator with automated Email, LinkedIn, Twitter, and Video sequences.
Personalised with Clay and more
Response management
Lead-magnet design
Lead flow intelligence
Messaging framework
RevOps Projects, But Actually Fast 🚀
RevOps teams often move slow, are not AI or automation enthusiasts. We do what they do, faster.
Report + Dashboard Building
Tech Implementation
Sales Operation + Automation
Data management
Automate data cleansing, enrichment, and syncing to ensure accuracy across systems, minimizing errors and manual updates.
Pipeline optimization
Forecasting
Sales enablement
Account Prioritisation
Retaintion and upsell
Data + AI backed GTM Strategy
Your GTM Strategy is only as good as the data you're working with. We'll find that data and plan with you.
Split And Define Tiered Accounts
Structure Your Teams Approach To Market
Sales Operation + Auto
Market segmentation
Use AI to analyze market data and identify high-potential segments for focused GTM efforts.
Crystal clear ICP's
Account tiering
Incentive strategy
Persona insights
Channel strategy
Custom App's To Enable Your Sales Motion
The market doesnt have the specific tools your team needs that are unique to your business and market - so we'll build them.
Pre-existing portfolio of applications
Full stack development + deployment
Integration into your existing stack
Lead expanders
In a few clicks, auto engage with more stakeholders and colleagues from your current lead flows.
Auto-deck generators
Auto meeting prep
Unique-to-you enrichment
Custom dashboards
Hyper-specific sales triggers
Outbound
RevOps
GTM Strategy
Automation
Managed Outbound
Infrastructure & Campaigns
You likely see it everywhere now. Other orgs seeing massive success with scaleable outbound systems. We'll configure and manage it for you.
Infrastructure Setup + Management
Campaign Ideation + Strategy
Management & Optimisation
Multi-channel outreach
Turn every channel into a meeting generator with automated Email, LinkedIn, Twitter, and Video sequences.
Personalised with Clay and more
Response management
Lead-magnet design
Lead flow intelligence
Messaging framework
RevOps Projects, But Actually Fast 🚀
RevOps teams often move slow, are not AI or automation enthusiasts. We do what they do, faster.
Report + Dashboard Building
Tech Implementation
Sales Operation + Automation
Data management
Automate data cleansing, enrichment, and syncing to ensure accuracy across systems, minimizing errors and manual updates.
Pipeline optimization
Forecasting
Sales enablement
Account Prioritisation
Retaintion and upsell
Data + AI backed GTM Strategy
Your GTM Strategy is only as good as the data you're working with. We'll find that data and plan with you.
Split And Define Tiered Accounts
Structure Your Teams Approach To Market
Sales Operation + Auto
Market segmentation
Use AI to analyze market data and identify high-potential segments for focused GTM efforts.
Crystal clear ICP's
Account tiering
Incentive strategy
Persona insights
Channel strategy
Custom App's To Enable Your Sales Motion
The market doesnt have the specific tools your team needs that are unique to your business and market - so we'll build them.
Pre-existing portfolio of applications
Full stack development + deployment
Integration into your existing stack
Lead expanders
In a few clicks, auto engage with more stakeholders and colleagues from your current lead flows.
Auto-deck generators
Auto meeting prep
Unique-to-you enrichment
Custom dashboards
Hyper-specific sales triggers
Outbound
RevOps
Strategy
Automation
Managed Outbound
Infrastructure & Campaigns
You likely see it everywhere now. Other orgs seeing massive success with scaleable outbound systems. We'll configure and manage it for you.
Infrastructure Setup + Management
Campaign Ideation + Strategy
Management & Optimisation
Multi-channel outreach
Turn every channel into a meeting generator with automated Email, LinkedIn, Twitter, and Video sequences.
Personalised with Clay and more
Response management
Lead-magnet design
Lead flow intelligence
Messaging framework
RevOps Projects, But Actually Fast 🚀
RevOps teams often move slow, are not AI or automation enthusiasts. We do what they do, faster.
Report + Dashboard Building
Tech Implementation
Sales Operation + Automation
Data management
Automate data cleansing, enrichment, and syncing to ensure accuracy across systems, minimizing errors and manual updates.
Pipeline optimization
Forecasting
Sales enablement
Account Prioritisation
Retaintion and upsell
Data + AI backed GTM Strategy
Your GTM Strategy is only as good as the data you're working with. We'll find that data and plan with you.
Split And Define Tiered Accounts
Structure Your Teams Approach To Market
Sales Operation + Auto
Market segmentation
Use AI to analyze market data and identify high-potential segments for focused GTM efforts.
Crystal clear ICP's
Account tiering
Incentive strategy
Persona insights
Channel strategy
Custom App's To Enable Your Sales Motion
The market doesnt have the specific tools your team needs that are unique to your business and market - so we'll build them.
Pre-existing portfolio of applications
Full stack development + deployment
Integration into your existing stack
Lead expanders
In a few clicks, auto engage with more stakeholders and colleagues from your current lead flows.
Auto-deck generators
Auto meeting prep
Unique-to-you enrichment
Custom dashboards
Hyper-specific sales triggers
Don't see something you need automated? Your GTM Engineer can handle it. This is just the standard playbook - we build custom solutions for every client. Ready for yours?
Ben is a very professional growth partner, understands us well, and has a drive for results. He leverages innovative tools, campaign ideas, and sales systems, along with excellent industry data to achieve amazing results.
Lauren O'Brien
CRO
Ben is a very professional growth partner, understands us well, and has a drive for results. He leverages innovative tools, campaign ideas, and sales systems, along with excellent industry data to achieve amazing results.
Lauren O'Brien
CRO
Ben is a very professional growth partner, understands us well, and has a drive for results. He leverages innovative tools, campaign ideas, and sales systems, along with excellent industry data to achieve amazing results.
Lauren O'Brien
CRO
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
What Happens When You Choose
Why Choose
Infrastructure
Over Headcount?
Headcount
Hiring more reps.
Your team’s drowning in cold outreach and guesswork, wasting time on leads that aren’t ready to buy. More heads don’t equal more sales — just more frustration.
Hiring more reps.
Your team’s drowning in cold outreach and guesswork, wasting time on leads that aren’t ready to buy. More heads don’t equal more sales — just more frustration.
Hiring more reps.
Your team’s drowning in cold outreach and guesswork, wasting time on leads that aren’t ready to buy. More heads don’t equal more sales — just more frustration.
Missed the boat, again.
Outreach at the wrong moment? It’s a lost opportunity. Your team’s too late or too early, and that means missing key buying signals and letting potential sales slip through the cracks.
Missed the boat, again.
Outreach at the wrong moment? It’s a lost opportunity. Your team’s too late or too early, and that means missing key buying signals and letting potential sales slip through the cracks.
Missed the boat, again.
Outreach at the wrong moment? It’s a lost opportunity. Your team’s too late or too early, and that means missing key buying signals and letting potential sales slip through the cracks.
Scaling shouldn’t mean chaos.
More reps and tools doesn’t mean more sales — it means more chaos. You’re adding complexity, but still stuck with inefficiency. Scaling doesn’t have to feel like a headache.
Scaling shouldn’t mean chaos.
More reps and tools doesn’t mean more sales — it means more chaos. You’re adding complexity, but still stuck with inefficiency. Scaling doesn’t have to feel like a headache.
Scaling shouldn’t mean chaos.
More reps and tools doesn’t mean more sales — it means more chaos. You’re adding complexity, but still stuck with inefficiency. Scaling doesn’t have to feel like a headache.
Rising costs, dwindling returns.
More hires, more tools, more spend — but the results don’t match. Your budget’s ballooning while your ROI flatlines. Traditional methods are draining your resources without delivering.
Rising costs, dwindling returns.
More hires, more tools, more spend — but the results don’t match. Your budget’s ballooning while your ROI flatlines. Traditional methods are draining your resources without delivering.
Rising costs, dwindling returns.
More hires, more tools, more spend — but the results don’t match. Your budget’s ballooning while your ROI flatlines. Traditional methods are draining your resources without delivering.
Infrastructure
Scale smarter, not bigger.
Let AI do the heavy lifting. Automatically find, qualify, and engage the right leads — no more wasted time or endless hiring. Focus on closing deals, not chasing dead ends.
Scale smarter, not bigger.
Let AI do the heavy lifting. Automatically find, qualify, and engage the right leads — no more wasted time or endless hiring. Focus on closing deals, not chasing dead ends.
Scale smarter, not bigger.
Let AI do the heavy lifting. Automatically find, qualify, and engage the right leads — no more wasted time or endless hiring. Focus on closing deals, not chasing dead ends.
Engage at the perfect moment.
Real-time buying signals mean your team connects with leads when they’re ready to buy. Automated follow-ups, timed to perfection — no more missed windows, just closed deals.
Engage at the perfect moment.
Real-time buying signals mean your team connects with leads when they’re ready to buy. Automated follow-ups, timed to perfection — no more missed windows, just closed deals.
Engage at the perfect moment.
Real-time buying signals mean your team connects with leads when they’re ready to buy. Automated follow-ups, timed to perfection — no more missed windows, just closed deals.
Growth on autopilot.
With automation, your growth is seamless. Real-time optimisation and AI handle scaling — no more growing pains, just smoother, faster, and more efficient growth.
Growth on autopilot.
With automation, your growth is seamless. Real-time optimisation and AI handle scaling — no more growing pains, just smoother, faster, and more efficient growth.
Growth on autopilot.
With automation, your growth is seamless. Real-time optimisation and AI handle scaling — no more growing pains, just smoother, faster, and more efficient growth.
Cut costs, drive results.
AI saves 30+ hrs per rep & cuts sales costs by 72%, freeing up budget for real growth. Scale without more hires, reduce overhead, and boost ROI — all while growing your pipeline faster and smarter.
Cut costs, drive results.
AI saves 30+ hrs per rep & cuts sales costs by 72%, freeing up budget for real growth. Scale without more hires, reduce overhead, and boost ROI — all while growing your pipeline faster and smarter.
Cut costs, drive results.
AI saves 30+ hrs per rep & cuts sales costs by 72%, freeing up budget for real growth. Scale without more hires, reduce overhead, and boost ROI — all while growing your pipeline faster and smarter.
The
The
Playbook
Playbook
Difference
Difference
Auto-identify perfect-fit prospects
Auto-identify perfect-fit prospects
Auto-identify perfect-fit prospects
Buying signals caught in real-time
Buying signals caught in real-time
Buying signals caught in real-time
Multi-channel automated engagement
Multi-channel automated engagement
Multi-channel automated engagement
Perfectly timed follow-ups
Perfectly timed follow-ups
Perfectly timed follow-ups
72% lower sales costs
72% lower sales costs
72% lower sales costs
Reallocate resources instantly
Reallocate resources instantly
Reallocate resources instantly
30+ hours saved per rep
30+ hours saved per rep
30+ hours saved per rep
Unlimited scaling potential
Unlimited scaling potential
Unlimited scaling potential
We worked with Ben to develop an email outreach strategy targeting a multiple personas at the same time. Its was a data-driven approach, ranking and targeting prospects dependent on different criteria - even leveraging data from our own Insites platform in the process! They handled the full setup, deployment and management of the campaign, leveraging data unique to each target leading to a flow of leads and meetings for us.
Paul Wood
VP of Sales
We worked with Ben to develop an email outreach strategy targeting a multiple personas at the same time. Its was a data-driven approach, ranking and targeting prospects dependent on different criteria - even leveraging data from our own Insites platform in the process! They handled the full setup, deployment and management of the campaign, leveraging data unique to each target leading to a flow of leads and meetings for us.
Paul Wood
VP of Sales
We worked with Ben to develop an email outreach strategy targeting a multiple personas at the same time. Its was a data-driven approach, ranking and targeting prospects dependent on different criteria - even leveraging data from our own Insites platform in the process! They handled the full setup, deployment and management of the campaign, leveraging data unique to each target leading to a flow of leads and meetings for us.
Paul Wood
VP of Sales
Trusted by businesses of all sizes worldwide.
Every benefit you just saw? That's just the beginning. Let's show you your 90-day transformation roadmap.
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
From Strategy To
Pipeline In
90-Days
.
Pre-service
Sales Ops Audit
We'll audit your Sales and GTM operations, pinpointing areas where AI and automation can boost efficiency and turn your outbound process into a reliable source of opportunity.
Milestones:
Audit completed with 90 and 180 day plans agreed
Outbound infrastructure setup ready for month 1
Initial outbound campaigns planned
Month 1
Build Core
We start with a deep-dive strategy session, followed by building your core infrastructure. No endless meetings — just rapid execution to get everything up and running smoothly.
Milestones:
Sales stack fully connected
Target accounts loaded
First campaign deployed
Month 1
Build Core
We start with a deep-dive strategy session, followed by building your core infrastructure. No endless meetings — just rapid execution to get everything up and running smoothly.
Milestones:
Sales stack fully connected
Target accounts loaded
First campaign deployed
Month 1
Build Core
We start with a deep-dive strategy session, followed by building your core infrastructure. No endless meetings — just rapid execution to get everything up and running smoothly.
Milestones:
Sales stack fully connected
Target accounts loaded
First campaign deployed
Month 2
Power Up
Manual work is dead. Our infrastructure kicks into gear, activating buying signals and triggers. We fine-tune everything based on real-time data to ensure maximum efficiency.
Milestones:
Buying triggers activated
Response patterns analyzed
Pipeline metrics tracked
Month 2
Power Up
Manual work is dead. Our infrastructure kicks into gear, activating buying signals and triggers. We fine-tune everything based on real-time data to ensure maximum efficiency.
Milestones:
Buying triggers activated
Response patterns analyzed
Pipeline metrics tracked
Month 2
Power Up
Manual work is dead. Our infrastructure kicks into gear, activating buying signals and triggers. We fine-tune everything based on real-time data to ensure maximum efficiency.
Milestones:
Buying triggers activated
Response patterns analyzed
Pipeline metrics tracked
Month 3
Scale Up
This is where the magic really happens. We identify the winning campaigns, and double down on what works to expand your reach — all while maintaining quality and consistency.
Milestones:
Winning campaigns scaled
New segments activated
Predictable pipeline flowing
Month 3
Scale Up
This is where the magic really happens. We identify the winning campaigns, and double down on what works to expand your reach — all while maintaining quality and consistency.
Milestones:
Winning campaigns scaled
New segments activated
Predictable pipeline flowing
Month 3
Scale Up
This is where the magic really happens. We identify the winning campaigns, and double down on what works to expand your reach — all while maintaining quality and consistency.
Milestones:
Winning campaigns scaled
New segments activated
Predictable pipeline flowing
From month 4, everything compounds. Every automation gets smarter. Every campaign builds on previous wins. Every month brings new opportunities. You own the infrastructure. We keep it scaling.
Ben initially took the time to understand our business, our requirements and make an assessment of the probability of success. He then explained clearly a simple but well thought out process using the latest technology. Ben was always well prepared and confident, and built and delivered customised campaigns for us quickly and efficiently according to the agreed deadlines. He set up and managed excellent channels of communication to proactively keep myself and the team informed on progress.
Richard Harris
Head of Sales
Ben initially took the time to understand our business, our requirements and make an assessment of the probability of success. He then explained clearly a simple but well thought out process using the latest technology. Ben was always well prepared and confident, and built and delivered customised campaigns for us quickly and efficiently according to the agreed deadlines. He set up and managed excellent channels of communication to proactively keep myself and the team informed on progress.
Richard Harris
Head of Sales
Ben initially took the time to understand our business, our requirements and make an assessment of the probability of success. He then explained clearly a simple but well thought out process using the latest technology. Ben was always well prepared and confident, and built and delivered customised campaigns for us quickly and efficiently according to the agreed deadlines. He set up and managed excellent channels of communication to proactively keep myself and the team informed on progress.
Richard Harris
Head of Sales
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
45-min session. Custom blueprint included. No pitch, just clarity.
Questions from
Sales Teams
Sales
That
That Have
Teams
Have Already Made The Switch.
Already Switched.
Why Partner, and not agency?
Partner work alongside you as part of your team, invested in your long-term success. Agencies focus on delivering specific tasks or campaigns, but we want to partner up, helping shape your strategy, adapt to changes, and grow together over time.
Why Partner, and not agency?
Partner work alongside you as part of your team, invested in your long-term success. Agencies focus on delivering specific tasks or campaigns, but we want to partner up, helping shape your strategy, adapt to changes, and grow together over time.
Why Partner, and not agency?
Partner work alongside you as part of your team, invested in your long-term success. Agencies focus on delivering specific tasks or campaigns, but we want to partner up, helping shape your strategy, adapt to changes, and grow together over time.
What's the cost, and why?
We aim to cost less than the TRUE cost of a full-time, traditional, SDR/BDR. Calculate the true cost of your own here: https://app.calconic.com/public/calculator/64fca9c7e2579a001f45d5ff?layouts=true
What's the cost, and why?
We aim to cost less than the TRUE cost of a full-time, traditional, SDR/BDR. Calculate the true cost of your own here: https://app.calconic.com/public/calculator/64fca9c7e2579a001f45d5ff?layouts=true
What's the cost, and why?
We aim to cost less than the TRUE cost of a full-time, traditional, SDR/BDR. Calculate the true cost of your own here: https://app.calconic.com/public/calculator/64fca9c7e2579a001f45d5ff?layouts=true
Who owns the infrastructure and tools?
You keep everything we build - all the systems, automations, and processes. No vendor lock-in. No held data. It's your infrastructure.
Who owns the infrastructure and tools?
You keep everything we build - all the systems, automations, and processes. No vendor lock-in. No held data. It's your infrastructure.
Who owns the infrastructure/tools?
You keep everything we build - all the systems, automations, and processes. No vendor lock-in. No held data. It's your infrastructure.
Can you work with our tech stack?
Yes. We build around your existing tools and CRM. No ripping and replacing. No disruption to current operations.
Can you work with our tech stack?
Yes. We build around your existing tools and CRM. No ripping and replacing. No disruption to current operations.
Can you work with our tech stack?
Yes. We build around your existing tools and CRM. No ripping and replacing. No disruption to current operations.
How long before we see actual results?
First meetings and full infrastructure live in 30 days. Your GTM Partner starts producing pipeline while we build the rest of your systems.
How long before we see actual results?
First meetings and full infrastructure live in 30 days. Your GTM Partner starts producing pipeline while we build the rest of your systems.
How long before we see results?
First meetings and full infrastructure live in 30 days. Your GTM Partner starts producing pipeline while we build the rest of your systems.
Still have questions? Let's talk.
Ready to kill manual sales work for good?
Generate More Revenue
With Less Headcount.
We'll build a scaleable, automated, and AI-enabled GTM Strategy with you.
Trusted by sales teams to kill manual work and grow pipeline on autopilot